In influencer marketing today, it may seem easiest to simply pick and choose the influencers with the highest follower count. Though, there’s more to influencer marketing than just followers. Based on my survey of digital marketers, similar factors were prioritized when choosing the right influencer to be nefit their brand. When deciding if an influencer may be the right match for your brand, consider these things about their profile: Demographic Who is their audience? Facto
